We architected an in-house OTT front-end app, that can be easily tailored to any client’s needs, for a wide range of platforms. We included a set of features that will allow our clients to extend their content offering to millions of new viewers in a cost-effective and timely way. Some of these features include UI customization, intuitive navigation, rebranding capabilities and consistency among all devices.

Listening to our clients, we spotted the need to develop an easily customizable OTT application for various platforms, in which everything could be dynamic: from the images to the pages’ configuration. One of the main challenges was making it possible to change the distribution of the UI components easily from the server, without the need of re-deploying the application on the devices.